Miaowing Debit Card Banks £17.5m From Strategic Investor

Jessica Ellerm is a opinion chief focusing on Little Industry and the Gig Financial system and is the CEO and Co-Founder of Zuper, a neowealth disruptor in Australia
How attain you blueprint a bank in a utterly different plan? Doubtless by taking a create led blueprint to every thing, starting with the sound a debit card makes when it does a contactless payment.
In ANNA’s case, the bank for freelancers and SMEs, that sound is a ‘miaow’.
In February of final yr, a miaowing debit card modified into reported as being enough to take the glory of the startup’s first 3500 possibilities. Now no longer incorrect going for a straightforward sound enact.
Posthaste forward to May perhaps perhaps also 2020, and ANNA will indubitably be feeling savor the cat that bought the cream, having landed a peculiar strategic investor scorching on the heels of a crowdfunding advertising campaign leisurely final yr.
In precisely 19 months since launching, the industry has now equipped off a majority stake in the bank for £17.5m to ABH Holdings SA, a privately owned, European financial funding neighborhood.
ANNA is a cell industry account aimed at the ingenious industries, startups and freelancers. Whereas many people would perhaps well also cringe at the opinion of their debit card miaowing at any time when they rob a espresso, there’s no doubting there is a distinct segment allure. Esteem it or abominate it, ANNA’s suave gimmick cuts thru so noteworthy of boringness that has come to be synonymous with industry banking – boringness that has furthermore extended to heaps of ANNA’s opponents in the fintech startup scene.
Whereas many fintechs boast a create team, ANNA seems to be jam full of creatives that appear to gain precise ingenious avenue cred, notably Daljit Singh, a worn industry accomplice of veritable create genius Sir Terence Conran, at ingenious consultancy CONRAN Singh.
A ingenious edge is what banking and finance wants. Many fintech technology companies gain promised it, nonetheless so few gain delivered. If ANNA are fearless enough to launch a debit card that miaows, and idea that just about indubitably would gain been relegated to the ‘no longer beneath my see’ bin at most banks, then this may perhaps perhaps well also absolutely be attention-grabbing to see what kind of capabilities they’re fearless enough to launch next, now that they’ve landed some extreme money.
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