Great American Baking Show: Celebrity Holiday Returns with New Co-Host on Roku

The Great American Baking Show: Celebrity Holiday has returned for its fourth season, premiering on The Roku Channel on November 3, 2025. This year introduces a new co-host, Andrew Rannells, joining returning judge Prue Leith and host Casey Wilson. The celebrity-focused holiday special combines festive baking challenges with star-studded entertainment.

Roku aims to boost engagement with this high-profile, short-form content. The addition of Rannells brings fresh energy to the series, appealing to both longtime viewers and his own fanbase. The show features four celebrity bakers tackling holiday-themed challenges, with judges Prue Leith and Paul Hollywood offering their signature critiques and lighthearted commentary.

Available free to anyone with a Roku device or account, the special relies on advertising revenue while aiming to increase platform activity. Roku’s strategy highlights celebrity-driven events as a way to stand out in the competitive holiday streaming season.

Fans can expect the familiar mix of festive fun, culinary creativity, and celebrity mishaps, making it a highlight for seasonal viewers.