Eskimo Pie to Descend Derogatory Name, Dreyer’s Says

Dreyer’s, the U.S. subsidiary of Froneri, a joint enterprise between Nestlé SA and private equity firm PAI Companions, says it will per chance change the name of Eskimo Pie treats.

Record:

pierre albouy/Reuters

The owner of Eskimo Pie treats talked about it will per chance change the name of the almost about century-former ice cream designate because the term is derogatory, following related moves this week by the makers of Aunt Jemima and Uncle Ben’s.

“We’re dedicated to being a component of the solution on racial equality, and take into epic the term is derogatory,” Elizabell Marquez, head of promoting for Dreyer’s Corpulent Ice Cream, talked about in an announcement.

Dreyer’s is the U.S. subsidiary of Froneri, a joint enterprise between

Nestlé SA

and private equity firm PAI Companions.

The term Eskimo is a disparaging term for the indigenous of us of the Arctic areas of northern Canada, Alaska, Greenland and Siberia.

The Eskimo Pie, invented in 1920, was as soon as America’s first chocolate-covered vanilla ice cream bar, in keeping with the Smithsonian Establishment. Its inventor, Christian K. Nelson, formed a partnership with chocolatier Russell C. Stover, who came up with the name.

The logo’s name and images—including a person wearing a fur-trimmed parka—were intended to evoke the chilly north and the indigenous those that lived there, in keeping with the Smithsonian.

The founders in 1922 patented their invention and its moniker. They sold their stakes in the enterprise in the years after the product rocketed to repute.

In the 1950s, Mr. Nelson also patented an “Eskimo Machine” that squeezed out ice cream in the true dimensions to be nick into bars—a sooner process than the old methodology of the use of molds.

The ice cream enterprise was as soon as obtained by United States Foil Company, which made its wrapper and later grew to was Reynolds Metals. In 1992, it was as soon as spun off in a public providing and was as soon as obtained by Dreyer’s in 2007.

Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Leave a Reply

Your email address will not be published. Required fields are marked *